- June 15, 2025
- Posted by: admin
- Category: Business plans
In a remarkable convergence of culture, commerce, and community, NetViet Holdings is proud to announce its role as the strategic consultant for the development and revitalization of the Book Street Project in Ho Chi Minh City — an initiative aimed at transforming the urban heart into a vibrant space for knowledge, creativity, and lifelong learning.
Located at one of the city’s most symbolic and foot-trafficked areas, the Book Street Project is more than just a row of bookstores — it is envisioned as a living, breathing cultural ecosystem. Through thoughtful design, community engagement, and strategic branding, the project aims to become an intellectual landmark and creative hub for readers, writers, educators, students, and tourists alike.
As the appointed strategic consultant, NetViet Holdings will lead the full-spectrum planning and positioning of the project, including:
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Cultural branding & storytelling design
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Stakeholder engagement with publishers, authors, and educational partners
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Sustainable spatial design integrated with digital technologies
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Business model development for long-term self-sufficiency
“Book Street is not just a place to buy books — it is a place to rediscover ideas, ignite conversations, and cultivate a new generation of thinkers,” said Dr. Nguyen Thi Kim Hoa, Chairwoman of NetViet Holdings. “We are honored to help shape a project that reflects the soul of the city while preparing it for the future.”
With a vision to blend heritage and innovation, the new Book Street will incorporate digital libraries, multilingual publishing kiosks, interactive reading corners for children, author-led talks, and startup booths for young content creators. In doing so, the project bridges the past and future of Vietnamese literacy and learning.
The initiative also aligns with broader urban development goals — positioning Ho Chi Minh City as a knowledge-driven metropolis, attracting cultural tourism, and supporting SDG 4: Quality Education and SDG 11: Sustainable Cities and Communities.
Already, the project has garnered support from publishing houses, local universities, NGOs promoting literacy, and international cultural councils.
About NetViet Holdings
Founded with a mission to foster social innovation and knowledge economy, NetViet Holdings has led transformational projects across Vietnam in education, urban development, and entrepreneurship. The Book Street Project is a continuation of its commitment to building meaningful spaces where ideas, people, and purpose converge.